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You’re not selling “culture”—you’re running a bait-and-switch, and your Glassdoor reviews prove it.

🚨 Basic Recruiting Stuff, Week 17 🚨

Welcome to Week 17 of my ‘Basic Recruiting Stuff’ series—your weekly dose of recruiting fundamentals, common pitfalls, and practical solutions from nearly two decades in the search business.

💥 This Week’s Focus: Culture Mirage 💥

✅ What Should Happen: Executives and HR should define, own, and communicate the actual culture people experience—not the aspirational fiction cooked up by a marketing intern hopped up on buzzwords.

🚩 What Usually Happens: You parade unicorns, “collaboration,” and game rooms like anyone gives a sh*t. Day One, your “family” acts like everyone’s contagious, the only perk is a moldy breakroom Keurig, and your “core values” are whatever excuse leadership mutters after their latest disaster. Candidates see through your fairy tales.

💡 Why It Matters: No top performer wants to work somewhere that lies to get butts in seats. Every exaggeration just sets up churn, tanking team morale, multiplying replacement costs, and nuking your reputation. If your culture is fiction, it’s only a matter of time before your headcount joins it.

🛠️ The ATS Approach: ATS doesn’t sugarcoat, oversell, or script fantasy. We dissect your real values, audit your leadership, and only pitch truth you can back up in public. Every senior and executive search client gets our multi-science approach: benchmarking jobs and culture with TTI’s suite of assessments (DISC, Motivators, Acumen, Competencies, EQ), so candidates actually fit both the work and the environment. Transparent, evidence-based vetting means everyone expects reality, not shallow branding. That’s how we deliver alignment, retention, and dead-on culture matches.

🎯 The Takeaway: If you need a PowerPoint to explain your “culture,” you don’t have one.

#BasicRecruitingStuff #AsymmetricTalent